”The Smile Campaign”

By: Jarvus Ricardo Hester Editor in Chief Title: One Smile, One Hello: The Campaign Changing Harlem One Moment at a…
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By: Jarvus Ricardo Hester Editor in Chief

Title: One Smile, One Hello: The Campaign Changing Harlem One Moment at a Time

Byline: Jarvus Ricardo Hester

In a world moving fast and minds moving faster, there’s a quiet power in slowing down — just enough to smile. Just enough to say hello. It’s simple, but it’s revolutionary.

It started with a conversation — two friends, Danny and I, talking about how often we don’t stop to help someone because we fear getting pulled into their chaos. Especially in cities like New York — and especially in neighborhoods like Harlem — that self-protection becomes cultural. But what if protection didn’t mean separation? What if we could still be kind… without burning out?

That’s when Danny said something small that felt big: “I try to say one hello a day. Just one. And smile at someone too.”

That was it. That was the spark.

Introducing The Smile Campaign — a quarterly Harlem-wide movement reminding us that one smile can shift a mood, and one hello can create hope. It’s our way of being the change we want to see. No pressure, no performance — just a moment of connection, offered freely.

Here’s how you can join the campaign:

  • Smile at one person a day — even if they don’t smile back.
  • Say hello to someone — even if it’s quick.
  • Use the hashtag #SmileHarlem to share your story, photo, or video.
  • Print our window signs and post them in your shop, apartment, school, or church:
    “This is a Smile Zone. One Smile. One Hello.”
  • Follow along at moodmagazinenyc.org/smile

Because sometimes, healing doesn’t start with a policy. It starts with a pause.

One Smile. One Hello. One Harlem.

Let’s lift the mood — together.

JARVUSHESTER

JARVUSHESTER

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