Mais Soufflé Is Popping for a Purpose—and New York, New Jersey and Connecticut Are Invited to Take a Bite

By Mood Magazine

MOOD: FOOD | JOY | COMMUNITY | CULTURE | THE ARTS

There are worse ways to support the arts than eating popcorn.

Actually, we can’t think of many better ones.

No gala dress.

No uncomfortable shoes.

No sitting through a three-hour fundraiser wondering when they’re finally going to serve dinner.

Just popcorn.

Really good popcorn.

Mais Soufflé Gourmet Popcorn is turning one of life’s simplest pleasures into something much bigger: every dollar raised through this campaign supports the arts in New York, helping fuel the creative ecosystem behind the work happening in our communities.

So yes, we’re asking you to order popcorn.

But we’re also asking you to become part of the story.

FIRST, LET’S TALK ABOUT THE POPCORN

Because supporting a good cause should not require eating something boring.

This is Mais Soufflé.

Popcorn with personality.

The kind you open intending to eat “just a little” and then suddenly you’re staring into an empty bag trying to determine who ate all your popcorn.

You did.

It was you.

No judgment.

Movie night?

Mais Soufflé.

Friends coming over?

Mais Soufflé.

Working late?

Mais Soufflé.

Watching one episode that somehow becomes six?

You already know.

Mais Soufflé.

And now every order can do something beyond satisfying your snack attack.

It can help keep the arts alive.

WAIT—MY POPCORN DOES WHAT?

Here’s where the story gets good.

When you place an order through this campaign, every dollar raised supports arts programming in New York.

That means your purchase becomes part of an ecosystem supporting the work of artists, musicians, singers and the institutions creating opportunities for our communities to experience the arts.

Think about what the arts actually require.

A rehearsal room needs to open.

A piano needs to be played.

A score needs to be purchased.

A musician needs to be paid.

A young singer needs somewhere to learn.

A performance needs lights.

A stage needs sound.

An audience needs a seat.

And somewhere behind all of that is a bill.

Actually—

a lot of bills.

The magic audiences experience onstage doesn’t magically pay for itself.

So we’re trying something delicious.

What if supporting the arts could become part of something you were already going to do?

Like snack.

THIS IS BIGGER THAN POPCORN

Mais Soufflé lives inside a much larger creative family.

Your support helps strengthen an ecosystem that includes the work surrounding Harlem Collective Opera, Harlem Boys Choir and Harlem Chamber Orchestra—organizations committed to making music, performance, education and Black classical artistry tangible to the communities they serve.

And that’s what makes this different.

You’re not simply buying something.

You’re circulating a dollar through culture.

Popcorn becomes music.

Popcorn becomes rehearsal.

Popcorn becomes opportunity.

Popcorn becomes a young person’s first encounter with an orchestra.

Popcorn becomes somebody discovering an opera singer who looks like them.

Popcorn becomes another performance happening in New York.

That’s a pretty impressive résumé for a kernel of corn.

NEW YORK, NEW JERSEY & CONNECTICUT—THIS ONE IS FOR YOU

For now, we’re keeping this close to home.

Orders are currently being accepted only in:

New York.
New Jersey.
Connecticut.

That’s intentional.

We’re building this community by community and bag by bag.

So if you’re somewhere else in the country looking at us like—

“But I want popcorn too!”

We hear you.

Stay close.

Mood has a habit of growing things.

But right now, the Tri-State area gets first dibs.

AND THEN THERE’S THE REST OF THE MOOD

Here’s where your popcorn bag becomes your invitation.

Maybe you discovered us because you wanted something delicious.

Stay because there’s an entire world waiting for you.

Read Mood Magazine.

Turn on WHRL Mood Radio Harlem.

Wake up with The Morning Show NYC.

Spend an evening with After Hours.

Discover something new through Mood TV.

Explore Harlem.

Meet artists.

Find books.

Discover restaurants.

Talk about love.

Talk about money.

Talk about identity.

Talk about the world.

Hear an orchestra.

Discover an opera.

Watch a young singer find his voice.

Let us curate your Mood.

Because this isn’t really a collection of separate projects.

It’s one ecosystem built around a simple idea:

Culture should be lived.

YOUR SNACK CAN HAVE A SOUNDTRACK

Here’s our suggestion.

Order the popcorn.

Put on WHRL Mood Radio.

Open Mood Magazine.

Invite somebody over.

Find something good to watch.

Have a conversation.

Laugh.

Eat.

Discover something.

And know that while you’re enjoying your evening, your purchase is helping somebody else create one.

That’s community.

Not always enormous checks.

Not always grand gestures.

Sometimes community is thousands of people deciding:

I’ll do my little part.

One ticket.

One share.

One subscription.

One donation.

One bag of popcorn.

And when enough people do something small together?

It stops being small.

THE MOOD QUESTION

What if the things we buy every day could help build the communities we actually want to live in?

That’s the experiment.

We’re not asking everyone to become a major arts patron.

We’re asking you to recognize that patronage can begin anywhere.

Even with popcorn.

Especially with popcorn.

SO…ARE YOU HUNGRY YET?

Good.

That’s entirely the point.

If you’re in New York, New Jersey or Connecticut, order a bag of Mais Soufflé Gourmet Popcorn and help us keep creating.

Eat it yourself.

Send some to a friend.

Bring it to movie night.

Put it on the table at the office.

Order enough that you don’t have to pretend you’re sharing.

We support boundaries.

But whatever you do—

don’t think of it as just another bag of popcorn.

Somewhere in New York, somebody is rehearsing.

Somebody is learning.

Somebody is composing.

Somebody is singing.

Somebody is preparing to walk onto a stage.

And when you support the ecosystem that makes those moments possible, you become part of what happens next.

One bag. One dollar at a time. One more reason for the curtain to rise.

ORDER MAIS SOUFFLÉ. FEED YOUR MOOD. SUPPORT THE ARTS.

Currently accepting orders in New York, New Jersey and Connecticut only.

Mais Soufflé Gourmet Popcorn x Mood Media Network

Be a part of the story.

Mood Magazine. Mind. Body. Spirit. Culture. Harlem to the world.