Presented by SIGI NOMMO
A Mood Magazine Original
Some stories deserve more than a page.
They deserve a city.
This weekend, Mood Magazine invites New Yorkers into an immersive fashion experience unlike anything we’ve produced before. Find MOOD NYC transforms the streets of New York into a living editorial—where fashion, photography, and storytelling meet in real time.
At the center of this experience is Pascal, founder and creative force behind SIGI NOMMO.
Born from a creative journey that began in Paris and shaped by his travels around the world, Pascal creates garments that are more than clothing. Every piece is wearable art—a reflection of culture, craftsmanship, movement, and identity. His work celebrates individuality while reminding us that fashion has the power to connect people across borders.
Mood Magazine believes stories like Pascal’s deserve to be experienced—not simply admired from a distance.
That’s why, instead of presenting his work inside a traditional studio, we’re taking it into the streets of New York.
The Editor Steps Into the Story
For this campaign, Mood Magazine isn’t hiring a fashion model.
Instead, Editor-in-Chief Jarvus Ricardo Hester will wear SIGI NOMMO throughout the week, personally bringing Pascal’s designs to life.
At Mood Magazine, we don’t simply publish stories—we stand behind the artists we feature.
By wearing the collection throughout the week and during Sunday’s live editorial, Jarvus is inviting readers to experience the craftsmanship and artistry of SIGI NOMMO firsthand.
This isn’t just an endorsement.
It’s a collaboration built on admiration for a designer whose work deserves to be seen.
A Week in SIGI NOMMO
The experience begins before Sunday.
Throughout the week, Jarvus will wear SIGI NOMMO during The Morning Show, featuring a different look each day while sharing Pascal’s journey, discussing the collection, and giving viewers a behind-the-scenes look at the upcoming campaign.
Watch live at MoodMagazineNYC.org or follow Mood Magazine across social media to see each day’s featured look and receive clues leading up to the live editorial.
Find MOOD NYC
On Sunday from 12:00 PM to 5:00 PM, New York becomes our runway.
The Mood Magazine editorial team will travel throughout the city photographing SIGI NOMMO in iconic and unexpected locations.
But there’s a twist.
We won’t announce where we’ll be.
Instead, we’ll release clues throughout the day across our social media platforms.
Maybe Harlem.
Maybe SoHo.
Maybe Central Park.
Maybe the Meatpacking District.
Maybe somewhere you’ve walked a hundred times before.
The only way to know…
…is to find us.
Calling All Photographers
Have you ever dreamed of photographing a live fashion editorial?
Here’s your opportunity.
Mood Magazine is assembling the Mood Photo Squad—a volunteer collective of photographers who want to build their portfolios while capturing one of New York’s most unique fashion experiences.
Whether you’re an aspiring fashion photographer, a seasoned professional, a student, or simply someone with a creative eye, we invite you to document the day through your lens.
As a member of the Mood Photo Squad, you’ll have the opportunity to:
- Photograph a live editorial featuring SIGI NOMMO.
- Receive official photo credit for selected images published by Mood Magazine.
- Be featured and tagged across Mood Magazine’s social media platforms.
- Build your fashion and editorial portfolio.
- Network with fellow photographers, designers, editors, and creatives.
- Be considered for future Mood Magazine editorial assignments and campaigns.
Throughout the day, our editorial team will review the images being shared. Selected photographs will be published by Mood Magazine with full photographer credit.
One city.
One story.
Dozens of perspectives.
Join the Hunt
If you find us…
Stop.
Take the shot.
Capture the moment from your perspective.
Post your photos on Instagram or Threads.
Tag @MoodMagazineNYC and @siginommo.
Use:
#FindMoodNYC
#FoundMoodNYC
Every image becomes part of the editorial.
Win SIGI NOMMO
Everyone who participates by sharing and tagging the campaign will be entered for a chance to win a featured SIGI NOMMO outfit.
Because sometimes the best thing you find in New York…
…finds you.
The August Issue
The launch of Find MOOD NYC also celebrates the release of Mood Magazine’s newest digital issue, featuring SIGI NOMMO.
Inside, readers will discover Pascal’s story, exclusive photography, fashion editorials, and a curated collection of arts, culture, travel, and lifestyle features that celebrate living beautifully.
The new issue will be available for $9.99 at MoodMagazineNYC.org.
Join Us
🗓 Sunday
🕛 12:00 PM – 5:00 PM
📍 Locations revealed throughout the day on Mood Magazine’s social media
Bring your camera.
Bring your curiosity.
Bring your love for fashion.
Follow the clues.
Meet the team.
Experience wearable art.
Celebrate the release of the newest issue of Mood Magazine.
Purchase the digital issue for $9.99 at MoodMagazineNYC.org.
Fashion has always belonged to the city.
This weekend…
The city belongs to fashion.
by Jarvus Ricardo Hester
